Approaches

Got it? Get it Peer Educators in Grenada prepare a satellite table

Got it? Get it Peer Educators in Grenada prepare a satellite table

APPROACHES

We’re a non-profit, but we take a business approach to saving lives.

“Any successful business has to consider the potential Return on Investment (ROI) that will be garnered from a new or existing venture. While certain risks are deliberated and taken into consideration, no shrewd business-woman or businessman will throw caution to the wind without carefully weighing all elements at stake. She or he will also put a sharp team in place with the professional acumen to ensure that the company makes an annual profit that is worth the investment it made at the start.

In like manner, PSI-Caribbean takes a similar approach to investing in the health of those we serve. Considerations of how we conduct our programs are based on sound, informative research and astute financial planning, backed by a highly skilled and innovative team of professionals who know how to get the impact that is needed. Our diligence in measurement and consistently responding to the needs of the market (the beneficiaries of our work) establishes a sound foundation for rich returns.

(Unlike many corporate entities however) Our measure of success lies not in financial profit, but in transformed lives” Marina Hilaire-Bartlett, Executive Director, PSI-Caribbean.  

Read on to see how we do development differently.

Communicating for Social Change

We develop cutting-edge communications using traditional and emerging technologies to motivate people to adopt healthy behaviours.

Marketing Products and Services

We use market analysis and consumer insights to make health products and services affordable, accessible and appealing. Like a Fortune 500 company, we take a business approach to saving lives.

Facilitating Markets

Market facilitation integrates all segments of the market to make each of our health products and services work harder and smarter to meet our beneficiaries’ needs where they live.

A branded Got it? Get it outlet indicates condom availability

A branded Got it? Get it outlet indicates condom availability

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