CAMPAIGNS

Got it? Get it 'Tube Up Lube Up' condom and lubricant campaign in Jamaica

Got it? Get it ‘Tube Up Lube Up’ condom and lubricant campaign in Jamaica

CAMPAIGNS

Given the clutter of campaigns and their messages in a saturated health consumer market, uptake and sustained use of products and services promoted by health campaigns, need alternative pathways to keep consumers interested and gainfully engaged. PSI-Caribbean uses branding, as a communicative strategy, to meet this need.

The fundamental goal of a public health campaign is to induce and sustain health behaviour among target populations. PSI-C’s efforts to maintain innovation and improved modes of delivering campaign products to consumers have resulted in the development of the following creative and culturally relevant campaigns:

 

Got it? Get it.

As part of its HIV prevention effort, PSI-C developed Got it? Get it. (GIGI) a powerful, youth oriented, Caribbean- flavoured brand that promotes condom use and signifies condom availability.

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Prakseri? Tek’Leri

PSI-C’s Suriname program has developed program branding to reach youth and males and females at risk, which is strongly linked with the regional Got it? Get it. campaign (GIGI) and still resonates with those whose mother tongue is Dutch.

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Yu Sabi? Yu Mus’ Sabi

PSI-C’s Suriname program has developed program branding to reach military audiences, which is strongly linked with the regional Got it? Get it. campaign (GIGI) and still resonates with those whose mother tongue is Dutch.

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Make It Stop – (Gender–Based Violence Prevention)

In Trinidad and Tobago, the number of reported cases of violence against girls and women is staggering. Three of the top ten countries with the highest incidence of rape are Caribbean countries—the Bahamas, Jamaica and Barbados. Trinidad and Tobago is not far behind. [1]

 In response to this silent and deadly social epidemic PSI-C in May 2015 launched its branded campaign to stem the tide of violence against women and girls in Trinidad and Tobago.

[1] A Joint Report by the United Nations Office on Drugs and Crime and the Latin America and the Caribbean Region of the World Bank. “Crime, Violence, and Development: Trend, Costs and Policy Options in the Caribbean”. 2007.

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Core

The Growing Danger of Non-Communicable Diseases in particular heart disease, cancer, diabetes, and chronic respiratory conditions are increasingly threatening the physical health of individuals in Trinidad and Tobago, the region and the world. Core was developed as a call to action to empower individuals to make positive life style changes.

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