The Growing Danger of Non-Communicable Diseases in particular heart disease, cancer, diabetes, and chronic respiratory conditions are increasingly threatening the physical health of individuals in Trinidad and Tobago, the region and the world. The brand Core was developed as a call to action to empower individuals to make positive life style changes.
The overall goal of the program is to address the four main NCDs that affect Trinidad and Tobago (listed above) by using a multi-pronged approach to achieve key behaviour change among youth, their families, community members and influencers.
Under Core, PSI-C will be working alongside national stakeholders, community members and individuals to reduce the burden of non-communicable diseases by focusing primarily on youth and addressing the risk factors that can lead to poor health outcomes later in life.
In 2015, a Landscape Analysis was conducted to collect data to be used to compile a report that will provide a better landscape view of NCDs affecting youth ages 10-19 in Trinidad and will be used to inform program activities and key messages used in social marketing , mass media campaigns and targeted interpersonal communication interventions with youth in 2016 and 2017.