What is market facilitation?
A market system encompasses both the place where people get what they need and how products and services are produced and delivered.
The system includes, for example, the local Planned Parenthood where a woman can pay a small fee to have a pap smear done and the chronic disease clinic where she can access treatment for diabetes for free.
Market facilitation addresses the components of the market – from the manufacturer, to the distributor to the local seller or supplier – to evaluate necessary changes to ensure the system benefits everyone.
This approach keeps tabs on how markets are working or failing. It also addresses the underlying causes of success or failure. Interventions that make markets work for the most vulnerable need to be flexible, highly nuanced and catalytic.
Market facilitation is part of a “total market approach.” In taking a holistic view, we evaluate where we can best add value as a direct implementer of a service or purveyor of goods or by co-opting others. The goal is always to realize sustained and equitable increases in the use of these health products and services.